GGrowleads

7 enterprise brands in Toronto built for The Human Connection Agency

Hey Brent, you mentioned Elemental works with enterprise brands, so I went through your work (Leon's, Canada Life, Meridian, Golf Canada, Canada Soccer, Baffin, Tilda) and picked large Toronto-area brands that are expanding right now. Each one runs on fandom, entertainment or loyalty, the kind of connection-led work you do, and none of them overlaps with your current roster.

Prepared for Brent Wardrop · Partner & CCO, Elemental Enterprise · Toronto HQ November 2026
1
Toronto Tempo
WNBA · Canada's first women's pro basketball team · Toronto
Growth
Every home game at Coca-Cola Coliseum sold out in the 2026 inaugural season, and they also played home games in Montreal and Vancouver. They position themselves as “Canada's team,” and the league reports Canadian WNBA viewership is climbing fast.
Why now
The team president has said a national fanbase won't be built in a single season, so year two is where the real fan-building happens.
Why Elemental: Building fandom is already your lane: Baffin with the CFL, Golf Canada's National Golf League and Canada Soccer's Clubplus.
2
Cineplex
Entertainment · 169 theatres + The Rec Room & Playdium · Toronto HQ
Growth
Record Q2 2026 revenue of $383.7M (+9.8%) and 12.7M guests (+9.3%). They opened their 17th entertainment venue, the largest Playdium yet, at Vaughan Mills, and a CEO succession is underway.
Why now
They're growing beyond movies into Playdium, The Rec Room, CineClub subscriptions and live events, and every new format needs its own reason to visit.
Why Elemental: They're a Scene+ partner, so you already know that loyalty ecosystem from your SCENE work, and an entertainment brand fits your view that advertising forgot how to entertain.
3
Recipe Unlimited
Canada's largest full-service restaurant company · Vaughan
Growth
Nearly 1,100 restaurants (Swiss Chalet, Harvey's, Montana's, St-Hubert, The Keg and more). They're rolling Olive Garden out nationally and expanding internationally with a deal for Greece's Evergood.
Why now
Every Olive Garden opening is a new-market launch, and there are 15+ heritage brands that each have to stay relevant.
Why Elemental: This brings together your food work (Tilda, RiceSelect) and your national retail work (Leon's): many locations, many audiences, one portfolio.
4
Pizza Pizza
QSR · 815 restaurants · Toronto HQ
Growth
Opened 138 new locations over three years. In 2026 they're relaunching their website, apps and loyalty platform.
Why now
Same-store sales are under pressure from value-focused shoppers, so the loyalty relaunch has to give people a reason to come back.
Why Elemental: A loyalty relaunch with value pressure plays to both your SCENE loyalty work and the value-led creative you made for Leon's “Deal Face.”
5
Spin Master
Global children's entertainment · Toronto HQ
Growth
Back to profitable growth, with Q2 2026 revenue up 8.9% to US$436M. The 2026 PAW Patrol movie and a push into collectibles and trading cards are driving the second half.
Why now
Their strategy depends on how fans engage with PAW Patrol and Monster Jam across physical and digital.
Why Elemental: A Toronto-headquartered global brand whose whole business is entertainment and fan connection.
6
Roots
Heritage Canadian lifestyle brand · Toronto HQ
Growth
$277.7M in fiscal 2025 sales with 9.5% DTC comparable growth and record margins. They're expanding into travel retail and activewear.
Why now
Paid social and search both grew in Q1 2026, and Roots has been hiring a Social Media Manager to own its channels and influencer programming.
Why Elemental: An iconic Canadian brand investing in social, content and influencers, the same disciplines your social team runs.
7
SUKOSHI
Asian beauty retail · Toronto-founded
Growth
On track to pass $100M in sales in 2026, with plans for 40 US stores on top of its Canadian network.
Why now
Growth runs on viral products, Gen Z and K-pop fandom, including in-store star appearances at their Eaton Centre flagship.
Why Elemental: The fastest grower on this list. They need social, influencer and community work at scale, which is your content marketing practice.

Want conversations with the decision makers at brands like these?

This list is a sample. Growleads finds enterprise brands that fit your ICP, reaches the CMOs and marketing leaders behind them, and books qualified meetings straight onto your calendar. Let's go through it on Friday.

Friday, Nov 13 · 12:00 PM ET · Google Meet